CASE 4

Local market influencer marketing.

Influencer marketing activities in parallel with media relations. After mapping the attributes, characteristics and tastes of key influencers, we defined the most powerful for our client. These influencers were enabled to develop content about Japanese products and services which helped drive awareness and attendance at events.

We worked together with our local partner agency from planning to implementation.


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Program of services provided

  • Program planning
  • Influencer selection
  • Article parameter guidance
  • Editorial calendar and scheduling
  • Monitoring and reporting