CASE 2

Media relations for government-related events abroad.

Media relations for Japan’s ‘Cool Japan’ promotion

To promote Japanese foods in Russia, a series of events and media tours were held for local media. OnJapan planned and coordinated with our local partners to bring journalists to the events and generate significant coverage. Feature articles on the events and the food gained significant awareness for the Cool Japan program in Russia.


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Program of services provided

  • Planning
  • Agency coordination
  • Master media list creation
  • Media relations