CASE 3
Overseas PR activities to support inbound tourism to Japan.
Supporting inbound tourism to Japan.
Overseas PR activities for Japan destination cities. Setting up joint teams with our partners in the U.S. and France, we planned and executed press visits from media in those countries to key destinations in Japan. This included managing concept, logistics, writers and photographers from planning stages to inception.
Program of services provided
- Target media definition and relations
- Agency coordination
- Master media list creation
- Press kit creation
- Development of press guides
- Press releases